10 ways to do your SEO yourself

SEO (Search Engine Optimization) is a technique through which you can ensure that you’re always on top whenever a user searches for something relatable to your website. You use keywords that when searched upon, redirects the user to your website. How is that done? Well, that’s a whole separate story but let me tell you a little. Google has crawlers which crawl all the websites and when they find the keywords, they index that page and ranks it on the top whenever user searches for something relatable. Isn’t this amazing? SEO is a very useful tool in today’s world.

Now that you know what SEO is and how important it is, I will tell you a few ways to do it all by yourself! Are you ready? Let’s begin.

1.       The first step is to identify your target audience and see what they mostly search for. For instance, if your website is about finding show manufacturing companies that develop shoes in leather, your target audience becomes the shoe retailers or wholesalers. You need to know what they could possibly search on. I believe, they are most likely to have queries which will carry words like Real Leather, Shoes Manufacturing etc. So, define target audience and nominate the probable keywords.

2.       The next step is to finalize the keywords. In the previous step, you must have figured out so many keywords but obviously, you can’t select them all. So, what you do is shortlist and choose the best keywords that are in line with your business and your target audience

3.       It is important that you add some necessary tags in your script, like the title and meta tags that will help the Google crawlerto find your website.

4.       You also need to work upon the Sitemap which you need to submit to Google so that they can link the pages and have that map in their directory.

5.       Another important way of doing SEO is have other websites/articles/blogs mention your website. Once the Google crawler sees your website being mentioned on other websites, your ranking will improve.

6.       A very important way of keeping up with your SEO is to keep updating content. If your website doesn’t have new content, it will go way down in the Google crawler’s list because there will be newer websites with newer content.

7.       It’s important to have relevant content that goes with the dynamics of your website. In that content, you must use your keywords so that they come in the limelight.

8.       You must also keep maintaining your website. Over time, bugs develop on your website. If there are bugs, google crawler doesn’t rank your website. So, in order to stop that from happening, make you’re your website is maintained and up to date with the newer trends in the web development environment.

9.       Use Google Analytics tool to find out how your website is performing. Keep changing strategies and see their results. If something increases your ranking, implement it forever and if something doesn’t benefit, remove it.

10.   If your website is built on WordPress, there are many plugins available which do your SEO. You’d have to put in much less effort and the results will be good.

These are the few easy and imperatively useful ways you can do your SEO! Good Luck!