Why is having a good design essential for the success of your website?

Why focus on design when you already focus on functionality. Right? Why is a good design important? Isn't functionality everything? Well, we're all mistaken at certain points in life and if you think that having a good design isn't important, you're beyond mistaken. Let's look into the reasons that make good design important for a website.

Firstly, the design is all that users see. For users, it doesn't matter what you have done with the back-end or all the hard work you have put into coding. What really matters to them is what you show to them. Let's consider a car example. When you are buying a car, you have an option of a nice colored car which amazing lights and body. Then you have another option. That car has no specific color, there are scratches on it and isn't even a little appealing. Which car would you consider? Obviously, the former. Similarly, with websites, it's important what you show to the people. Only then would they want to see the features they are offering.

Moreover, the design itself compels the user to use your website. Let's consider an example here. The red color is associated with hunger as it makes you hungry through chemical reaction lead by that color. So, food websites usually have red color themes. So, their design is done in a way that increases their sales. This is actually true for every website. Your color scheme itself should compel users to make an action.

Furthermore, good design involves having attractive websites. Why is that a benefit? Users prefer having interactive websites. For instance, let's talk about the cameras in a phone. They were introduced many years ago. However, now using AI tools, they have become more interactive by having features such as face detection and filters. Users feel like the camera is interacting with them and responding to them. So the usage of cameras has increased. Likewise, an interactive website lets the users use your features more.

In addition to that, having a good website design is a very important marketing tool that makes your brand image better. Consider the same car example. The car which is appealing to the eys is by XYZ company, the other car is by ABC company. Whenever a user needs to buy a car, which company do you think they would prefer?  Obviously, company XYZ.So, good website design plays with the perception of users and builds an image of your brand. 

Another very important factor is that a good website design increases the chances of google ranking at the top of its search pages. In other words, it helps you do your SEO (Search Engine Optimization). When the google crawler crawls on your web pages, if the design is good, it would index your page and show it to your target audience when they search for something remotely close to your website.

A good website design compels the user to use your website more often and automatically increases the chances of your business success. If the design is bad, users won't open your website twice and would lose faith in your company. No matter how good the functionality of your website is, without a proper and good design, your website won't succeed. Therefore, it is very important to have a good website design.